Green Beaver launched a new line of deliciously scented all purpose Castile soaps. We created the soap packaging design that inspired the whole company rebrand.
Green Beaver formulated and launched a new line of Castile soaps and asked us to help create the new soap packaging design. This was our first experience with the company, and really wanted to impress them!
As you probably know, The Green Beaver Company is a Canadian company, well known worldwide for it’s focus on naturally created, locally sourced and organic skin care products. We were commissioned to gradually redesign all of their packaging materials, starting with this project.
We started by brainstorming ways to make the product appealing on the shelf, while accentuating each individual flavor. We also wanted the design to really give the essence of grass-root, and evoke a very ‘earthy’ and ‘hand-made’ feeling.
As always in Canada, the packaging had to be bilingual, so the challenge was to fit in both languages, along with all the required information, and still keep it looking professional and not-over crowded.