Building a website strategy is one of the most important and often forgotten aspects of web-design these days. Designers and developers love to skimp on this section and get down to the design, without really thinking about who the target audience is and what their needs are. In collab with Nuff, we developed the wireframes along with user personas and their journey maps for ELLEPHANT, to make sure that our eventual minimal design didn’t miss any needed logical flow.
PERSONAS & JOURNEY MAPS
User personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. We created 3 of them for ELLEPHANT (The Collector, The Culture Vulture and The Artist). This brainstorming before the design really enlightened us (and the client as well!) to what functionality is crucial in every page of the website.