GREEN BEAVER HAIR CARE LINE
Packaging Design • 3D Mockups & Render • Custom Illustrations
Green Beaver wanted us to redesign their existing organic hair care packaging so that it looked cohesive with the new brand, focused on the natural ingredients contained within, and stand out on the shelf.
As you probably know, The Green Beaver Company is a Canadian company, well known worldwide for it’s focus on naturally created, locally sourced and organic skin care products. We were commissioned to gradually redesign all of their packaging materials to match their new branding.
We started by creating custom hand-drawn illustrations for the flavors of cranberry, lavender, coconut, tea tree and water – commissioned beautifully by the talented Sibylline.
The bottle was changed from the original product, so we had to render it in 3D to mockup the products for viewing, and for the e-commerce. As always in Canada, the packaging had to be bilingual, so the challenge was to fit in both languages and still look clean and pretty.
HAIR CARE LINE BEFORE REDESIGN
It’s always fun to see the before and after of a redesign! Alain had these designed when he first started his company back in 1996! They won alot of awards for their innovative and sleek packaging design, but consumers complained that they were not easy to hold and squeeze in the shower.
Well I come from Hawkesbury with my marketing plan on my knee,
and I’m bound for Montreal, my own true Suzana for to see.
It did snow all night the day I left, the weather was bone cold.
The sun was so bright I froze myself,
Suzana, don’t you go on and cry.
I said, oh, Suzana, now, don’t you cry for Green Beaver,
as you will make this marketing plan on my knee a better reality.
Adapted from “Oh, Susannah” by James Taylor
Over the years, we introduced a dozen different product categories from natural toothpastes, deodorants, facial products, sunscreens, etc.
We were two scientists formulating and manufacturing products. Marketing was not our forte. Our product categories all looked different from each other with very little to bring them together. It looked like there was 12 different Green Beaver companies out there ! Suzana and her team were able to capture the essence of who we are and created a look and feel that resonates with our customers. We look forward to continue working with Suzana on consumer awareness campaigns.
PS I’ve worked with major big league agencies during my time in the pharmaceutical industry. None have come close to Suzana’s work!
Alain Ménard • President at The Green Beaver Company
Green Beaver Hair Care
The Green Beaver Company wanted to redesign their haircare line with new scents and bottles. We designed 5 different scents for Shampoos & Conditioners, and created the colorful labels with custom illustrations.