TOOTHPASTE LINE BEFORE REDESIGN
It’s always fun to see the before and after of a redesign! Alain had these designed when he first started his company back in 1996! They were also custom illustrations, and had that very natural hand-drawn look to them. Customers loved this line, yet we felt it was time for a change – and felt the line needed a unifying look. We kept the same dielines for both the tube and the box. We also took these product photography before we redesigned them!