Green Beaver’s toothpastes are by far the company’s most popular product. The owners of Green Beaver were reluctant to alter the packaging because they were afraid customers would no longer recognize the product on the shelf.
As you probably know, The Green Beaver Company is a Canadian company, well known worldwide for it’s focus on naturally created, locally sourced and organic skin care products. We were commissioned to gradually redesign all of their packaging materials to match their new branding.
We took on the challenge of bringing Green Beaver’s toothpaste packaging up to date with the company’s rebrand effort yet keeping it familiar enough so people wouldn’t wonder what happened to their favorite toothpaste.
We struck a balance by retaining many of the elements in the previous package design while designing new illustrations for both new and existing flavors and modernizing the packaging. You can see the old line at the end of this page.
It’s always fun to see the before and after of a redesign! Alain had these designed when he first started his company back in 1996! They were also custom illustrations, and had that very natural hand-drawn look to them. Customers loved this line, yet we felt it was time for a change – and felt the line needed a unifying look. We kept the same dielines for both the tube and the box. We also took these product photography before we redesigned them!
Well I come from Hawkesbury with my marketing plan on my knee,
and I’m bound for Montreal, my own true Suzana for to see.
It did snow all night the day I left, the weather was bone cold.
The sun was so bright I froze myself,
Suzana, don’t you go on and cry.
I said, oh, Suzana, now, don’t you cry for Green Beaver,
as you will make this marketing plan on my knee a better reality.
Adapted from “Oh, Susannah” by James Taylor
Over the years, we introduced a dozen different product categories from natural toothpastes, deodorants, facial products, sunscreens, etc.
We were two scientists formulating and manufacturing products. Marketing was not our forte. Our product categories all looked different from each other with very little to bring them together. It looked like there was 12 different Green Beaver companies out there ! Suzana and her team were able to capture the essence of who we are and created a look and feel that resonates with our customers. We look forward to continue working with Suzana on consumer awareness campaigns.
PS I’ve worked with major big league agencies during my time in the pharmaceutical industry. None have come close to Suzana’s work!
We redesigned the packaging for The Green Beaver Company’s most popular product: their organic toothpastes! We created color and fun designs with custom illustrations.
