DEODORANT STICK LINE BEFORE REDESIGN
It’s always fun to see the before and after of a redesign! Alain had these designed when he first started his company back in 1996!
GREEN BEAVER DEODORANT ROLL LINE
Packaging Design • 3D Mockup & Render • Custom Illustrations
They wanted a slick revamp of their best selling deodorant stick packaging that would be colourful, fun and yet still show that they are serious about odour protection.
As you probably know, The Green Beaver Company is a Canadian company, well known worldwide for it’s focus on naturally created, locally sourced and organic skin care products. We were commissioned to gradually redesign all of their packaging materials to match their new branding.
The old designs were very simple, and colour coded, but didn’t have any visuals that natural beauty consumers adore. We designed beautiful illustrations to go with each scent, and stayed true to the brand we developed.
The packaging had to be printed on white labels, which would go on white packaging, so we had to use colour to to differentiate the scents and keep it attractive on the shelf.
Green Apple
Cinammon
Star Anis
Spearmint
Well I come from Hawkesbury with my marketing plan on my knee,
and I’m bound for Montreal, my own true Suzana for to see.
It did snow all night the day I left, the weather was bone cold.
The sun was so bright I froze myself,
Suzana, don’t you go on and cry.
I said, oh, Suzana, now, don’t you cry for Green Beaver,
as you will make this marketing plan on my knee a better reality.
Adapted from “Oh, Susannah” by James Taylor
Over the years, we introduced a dozen different product categories from natural toothpastes, deodorants, facial products, sunscreens, etc.
We were two scientists formulating and manufacturing products. Marketing was not our forte. Our product categories all looked different from each other with very little to bring them together. It looked like there was 12 different Green Beaver companies out there ! Suzana and her team were able to capture the essence of who we are and created a look and feel that resonates with our customers. We look forward to continue working with Suzana on consumer awareness campaigns.
PS I’ve worked with major big league agencies during my time in the pharmaceutical industry. None have come close to Suzana’s work!
Alain Ménard • President at The Green Beaver Company
Green Beaver Deodorants
The Green Beaver Company wanted a slick revamp of their best selling deodorant sticks. They envisioned packaging that would be colourful, fun and yet still show that they are serious about odour protection. We delivered!
