GREEN BEAVER LIQUID CASTILE SOAPS

Packaging Design • 3D Mockup & Render • Custom Illustrations

Green Beaver formulated and launched a new line of Castile soaps and asked us to help create the new soap packaging design. This was our first experience with the company, and really wanted to impress them!

As you probably know, The Green Beaver Company is a Canadian company, well known worldwide for it’s focus on naturally created, locally sourced and organic skin care products. We were commissioned to gradually redesign all of their packaging materials to match their new branding.

We started by brainstorming ways to make the product appealing on the shelf, while accentuating each individual flavor. We also wanted the design to really give the essence of grass-root, and evoke a very ‘earthy’ and ‘hand-made’ feeling.

As always in Canada, the packaging had to be bilingual, so the challenge was to fit in both languages, along with all the required information, and still keep it looking professional and not-over crowded.

Cilantro

Cinammon

Green Apple

Zesty Orange

Well I come from Hawkesbury with my marketing plan on my knee,
and I’m bound for Montreal, my own true Suzana for to see.
It did snow all night the day I left, the weather was bone cold.
The sun was so bright I froze myself,
Suzana, don’t you go on and cry.
I said, oh, Suzana, now, don’t you cry for Green Beaver,
as you will make this marketing plan on my knee a better reality.

Adapted from “Oh, Susannah” by James Taylor

Over the years, we introduced a dozen different product categories from natural toothpastes, deodorants, facial products, sunscreens, etc.

We were two scientists formulating and manufacturing products. Marketing was not our forte. Our product categories all looked different from each other with very little to bring them together. It looked like there was 12 different Green Beaver companies out there ! Suzana and her team were able to capture the essence of who we are and created a look and feel that resonates with our customers. We look forward to continue working with Suzana on consumer awareness campaigns.

PS I’ve worked with major big league agencies during my time in the pharmaceutical industry. None have come close to Suzana’s work!

Alain Ménard • President at The Green Beaver Company

Green Beaver Liquid Castile Soap

Green Beaver launched a new line of deliciously scented all purpose Castile soaps. We created the soap packaging design that inspired the whole company rebrand.