SUNSCREEN LINE BEFORE REDESIGN
It’s always fun to see the before and after of a redesign!
GREEN BEAVER SUNSCREEN LINE
Packaging Design • 3D Mockup & Render • Custom Illustrations
As you probably know, The Green Beaver Company is a Canadian company, well known worldwide for it’s focus on naturally created, locally sourced and organic skin care products. We were commissioned to gradually redesign all of their packaging materials to match their new branding.
Green Beaver wanted a new package design for their line of sunscreens. We created a modern look that captured the grassroots feel that encapsulates the company without sacrificing consumer familiarity with the product. The packaging was printed on 100% recyclable materials.
Well I come from Hawkesbury with my marketing plan on my knee,
and I’m bound for Montreal, my own true Suzana for to see.
It did snow all night the day I left, the weather was bone cold.
The sun was so bright I froze myself,
Suzana, don’t you go on and cry.
I said, oh, Suzana, now, don’t you cry for Green Beaver,
as you will make this marketing plan on my knee a better reality.
Adapted from “Oh, Susannah” by James Taylor
Over the years, we introduced a dozen different product categories from natural toothpastes, deodorants, facial products, sunscreens, etc.
We were two scientists formulating and manufacturing products. Marketing was not our forte. Our product categories all looked different from each other with very little to bring them together. It looked like there was 12 different Green Beaver companies out there ! Suzana and her team were able to capture the essence of who we are and created a look and feel that resonates with our customers. We look forward to continue working with Suzana on consumer awareness campaigns.
PS I’ve worked with major big league agencies during my time in the pharmaceutical industry. None have come close to Suzana’s work!
Alain Ménard • President at The Green Beaver Company
Green Beaver Sunscreen
Green Beaver wanted a new package design for their line of sunscreens. We created a modern look that captured the grassroots feel that encapsulates the company without sacrificing consumer familiarity with the product.
